Launching Today: Alice in Wonderland Limited Edition Deck by Turnstyle

byDieline Authoron 09/03/2014 | 4 Minute Read

Curiouser and curiouser. From design studio Turnstyle comes two limited-edition decks of playing cards inspired by Lewis Caroll’s classic fairy tale, the magical and surreal world of Alice in Wonderland.

Modern styling combined with lavish Art Nouveau/Art Deco ornamentation transport us down the rabbit hole to a surreal world presided over by the Queen of Hearts. Iconic quotes from the story are peppered throughout the deck and on the tuck box. Court cards feature typographic royals with custom suit symbols as crowns. Attention to typographical nuances, including a bespoke “double” typeface, are evocative of the mysterious parallel worlds of both Wonderland and cardistry—where sleight of hand means that what you see is not necessarily what you get.

Steve Watson of Turnstyle originally submitted this deck for us after he created it as a promotional piece for his son's elementary school's stage production of Alice in Wonderland. After falling in love with the deck, we approached Steve to launch and produce this stunning promotional deck.

You can see the original materials produced for the stage production on the Turnstyle website here.

About Turnstyle:

Turnstyle is a graphic design firm specializing in branding, art direction, print, packaging and websites. We believe that design is strategic, but that strategy is not design. We believe that the way something looks and feels really matters. That craft and execution really make a difference. We believe that style is an emotional shorthand; a simple way to say complex things. That ideas spark the intellect, but that design in the service of an idea stirs the soul.